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October 3, 2023
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Understanding The Business Model Of Tinder| How An App like Tinder Generate Money

App like Tinder

The use of dating apps has increased dramatically during the Covid-19 pandemic. Significantly, 3 billion swipes is register on Tinder every day. This definitely indicates that an online dating app such as Tinder will have a lot of success in this situation.

According to Statista, the worldwide online dating industry’s net worth is expect to exceed $2.5 billion by 2024. If you’ve decided to enter the lucrative online dating sector, Tinder Clone app development is the way to go.

You should have a good understanding of the Tinder Clone script’s business model and the ways in which you can make money before you choose it. Let’s have a look at this blog to learn something new!

The Tinder Clone Business Model

Tinder, for example, uses a location-based algorithm to help users find their soulmates nearby. A dating app like Tinder, for example, has two versions: a free version and a paid version.

After completing the registration process and providing their email addresses or phone numbers, users can use the app regardless of the version. Alternatively, they can log in using their social network account credentials.

Version that is available for free

Users of the free version of the program can only access the most basic functions. This version of the software is usually accompanied by ads. It appears to be an interference, which is one of the drawbacks for consumers. This is due to the fact that they are obliged to watch the in-app adverts that are displayed.

Versions that are paid or premium

The app’s premium version will provide users access to features such as no adverts, unlimited right swipes, rewind, and 5 super likes every day. In the free version, they are limited to one like every day.

Tinder’s Workflow is a feature of the online dating app Tinder

The feature set’s integration is crucial in establishing the app’s functionality. As a result, ensuring that the necessary features for ordinary functionality are included is critical. Here’s a quick rundown of how a dating app like Tinder works.

Creating a profile

The first step is to create an account or log into the online dating app using the necessary credentials. They must complete the required fields in order to create their profiles. When utilizing Facebook login credentials, the app will quickly import the fundamental information.


Users of the app should be allowed location access so that they can receive profile suggestions based on their present location. As a result, they would look at the profiles of nearby users and use the app to swipe to discover their companions.


Depending on their choices, consumers can swipe right or left. Likes indicate with a right swipe, whereas dislikes are indicated by a left swipe. Swiping will be limit or limitless depending on the package selected by the user. Those who purchase the premium version, for example, have unlimited swipes.

Super Favorite

Instead than presenting as an anonymous profile, the Super Like function tells users when they are swiped right by other users. Notably, there will be a 3X higher possibility of finding a match thanks to this feature.


It’s a match if both users scrolled through their profiles. They can now initiate a discussion with one another. The built-in chat tools make communicating with one another in real-time a breeze.

Tinder Clone’s Income-Generating Options

Tinder, a popular dating app with over 75 million monthly users, made $1.4 billion in revenue in 2020. According to Statista, this represents a significant 18 percent growth over the previous year’s revenue generation. The company’s revenue-generating strategies are list below. You might want to include these in your Tinder Clone app.

Tinder Plus is a freemium application.

When users upgrade to Tinder Plus, they gain access to some of the extra features. The following are some of these characteristics.

  • Swipes to the right are unlimited.
  • The paid model gives you five Super Likes every day, whilst the free model only gives you one.
  • 1 month’s worth of boosts
  • Finding matches in any geographical place using a rewind feature that allows users to undo swipes

Tinder Plus costs between $9.99 and $19.99 per month, depending on the age of the user. It is up to you to decide how much the freemium charges will be when you build and launch Tinder Clone.

Tinder Gold is a type of gold that can be found (extension version of Tinder Plus)

It’s an add-on for Tinder Plus. Users can take advantage of additional features such as checking profiles without swiping, Likes your features, and knowing who has liked your profile in addition to the perks of Tinder Plus.

Profiles that have been sponsored

Tinder Gold plans can cost anywhere from $14.99 to $82.99 per month. As the owner of a Tinder Clone platform, you can give packages distinctive names and charge consumers a specific fee if they use it.

You can allow businesses to advertise their profiles as sponsored content on your site, similar to how Tinder does. The pre-drafted message will be received if any user likes a sponsored profile. You can do this by charging the person who shows sponsored material in the app a fee.


The Boost option is available to users who wish their profiles to be exposed to a bigger audience. There will be a greater probability of finding matches as the number of profiles grows. It will cost anything between $1.99 and $3.99. Setting competitive pricing will boost the likelihood of app downloads by incentivizing customers to choose your app over that of your competitors.


Hopefully, you now have a good understanding of Tinder Clone’s business model and revenue streams. If you’re clear on these points, you may move forward with dating app development by contacting a clone app development firm or freelancers. Given the potential of the online dating business, starting with an app like Tinder will be a terrific way to get started.

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