Mobile phones have become an inevitable part of our lives and are something one cannot deny. They have truly revolutionized the way our daily activities work from the way we play to the way we communicate. Mobile apps have unlocked the smartphone’s full potential and are available in the form of an LPG booking app, hotel room booking app, ticket booking app, bill pay app, music app, games app, fitness app, etc.
Hotel booking apps are becoming popular day by day due to the convenience it provides. If you are into the hotel business, you should consider having a mobile app for your hotel for easy operations. Many hotels have optimized their site for mobile devices and enabled mobile and Facebook booking capabilities. Though over 75% of hotels admit the importance of a mobile app, only a quarter of them are utilizing it in their business.
The more optimized booking experience
A traveler will have instant access to your hotel’s information by downloading your mobile app and will be able to book a room with a few clicks. It saves time and gives your customers a better experience.
Track more customer data
A mobile app will give you better access to guest information. You will now have detailed information regarding your guest’s behavioral traits during the booking process as well as during their stay. Data /information is crucial for decision making such as pricing and making other accurate predictions.
Brand awareness
Apps are one of the most powerful tools used in marketing these days and are easily available on smartphones. If your user downloads an app then he/she is likely to see it every day and have it on top of their mind when they are booking a room.
Increase customer service
The mobile app will help the traveler both during their booking stage as well their stay. They can use the app to make purchases, order services and choose upgrades, etc. You can also alert them of any special offers and deals. Mobile apps keep everything organized and automated making it easier for both the customer and the hotel.
Better communication
Various communication channels such as social media can be integrated into your app. It makes for a powerful way to keep your guests updated about your hotel.
Choice of language
Travelers are from different parts of the world and they are all comfortable in different languages. A mobile app will give them the choice to select the language they are comfortable in and all the communication between the hotel and guest will be automatically translated back into the preferred language. With this feature, there will be no miscommunication hence leading to a much better experience.
