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December 3, 2021

Is Kentico a Good CMS Option in 2021?

Kentico CMS has been around for quite a number of years now, developing a reputation for building high-quality websites, most commonly of the e-Commerce variety. For a long time, the platform has sat amongst other popular CMS options, including WordPress and Drupal, as being a safe and reliable software of choice.

However, things change quickly in the CMS space. Developers are constantly coming up with new and improved methods of building websites that engage and inspire users. In 2021, is Kentico still the great CMS option that it once was?

Read on to find out!

What is a CMS?

Perhaps you’ve come across this article because you’re thinking of hiring a web development services team to upgrade your website but are slightly confused by all the acronyms and jargon you’ve come across.

Let’s start with the most important term you need to know — CMS. CMS stands for content management system. A content management system is a type of software that was developed in order to make website building simple.

This was done with not only developers in mind, but their customers too. If you hire out a professional to build your website, they could do so from scratch. However, things will become pretty difficult each time you need to update content or remove outdated products and services from your site — you’ll either need to keep the developer on retainer or learn how to code yourself. Neither of these options is particularly appealing, right?

This is where a CMS enters the picture. A CMS can be thought of as a type of template, which simplifies the development process and also provides a user-friendly back-end for non-tech savvy people to make changes to their own site.

Without the invention of CMS platforms, creating, editing, and storing content would be extremely difficult and time confusing.

Advantages of using a CMS

As a business owner, you want your website to be secure, easy to use, and visually engaging. The great use is that many CMS platforms offer exactly that.

The advantages of building your next website using a CMS platform, such as Kentico CMS, include:

  • Backend usability: As a business owner, your skills are probably industry-specific. Unless that industry is web development, you don’t want to be spending hours learning how to use the backend of your website. Most CMS platforms offer a simple interface that makes adding and removing content simple.
  • Multiple users: Depending on the size of your organisation, you may need to allow multiple users access to the backend at the same time. While your marketing team is uploading a new blog post, product developers may be adding items from your newest line. Many CMS platforms, including Kentico CMS, makes it easy to manage users and publishing permission.
  • Updates and maintenance: Perhaps you’ve just had a team meeting and decided that your branding needs an update — completely new fonts and colour scheme. If you’ve built your website using a CMS, this will pose no difficulty. A few clicks and every page on your website will be updated. If, on the other hand, you’ve built your website from scratch, expect to spend many, many hours making code changes to each individual page.
  • Security: Customer privacy is one of the top concerns for all business owners. These days, we provide substantial amounts of personal information to companies online, with the understanding that they have the infrastructure in place to protect us. The most popular CMS platforms come with a range of security tools that are constantly being updated to safeguard against emerging threats.

Kentico in 2021

So, the reasons for using a CMS are clear. But what is it about the Kentico CMS platform specifically that makes it an excellent option in 2021?

Kentico can be used to build any type of website, but the features and functionality it offers are specifically suited for large sites that host significant amounts of data. If you’re a small business owner, Kentico might not be the best option for you. However, if you know that your current website is struggling to cope with traffic and are looking for a software upgrade, definitely speak to a team that provides web development services about Kentico.

Kentico comes with a range of features that are specifically designed for online marketers. In 2021, many of the top e-Commerce stores have been created using this platform. Whether you are wanting to track user behaviour or integrate your social media marketing, Kentico has your covered. It also comes outfitted with a range of SEO-friendly functions, making it easy to boost your search engine result listings.

While Kentico might come at a slightly higher price tag than other CMS options, it also provides one-on-one support options and many more features than many of its competitors. With that in mind, Kentico CMS is an excellent option for larger businesses that are looking to boost their online presence in 2021 and beyond.

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Arohi Kashyap

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