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March 29, 2024
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E-Commerce Platforms on the Market to Setup Your Online Store

eCommerce Platforms on the Market

Consider a world where no retail purchases are made in person, and customers place their orders online. It doesn’t sound very realistic.

Prepare to be surprised because Nasdaq predicts that by 2040, 95% of all retail purchases will be made online. That kind of world may be beyond our wildest dreams, but it will eventually become a reality. Such a cultural shift could open up a plethora of opportunities in the e-commerce industry, and if you’re considering opening an online store, you’re on the right track.

When it comes to setting up an e-commerce store, one of the first things you’ll need is an e-commerce platform that not only meets your current needs but is also adaptable enough to accommodate future technological advances.

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As a result, selecting the right e-commerce platform is critical and serves as the foundation for a successful e-commerce business. Your Shopify web development company cannot make this decision; only you understand your business better than anyone else.

We can’t decide for you, but we can certainly assist you in making the best decision possible. In this post, we’ll discuss the best e-commerce platforms, as well as their benefits and drawbacks. Let’s get started!

Magento

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Magento is an open-source ecommerce website platform that is popular among large ecommerce companies. Burger King, Huawei, Pepe Jeans, and Liverpool F.C. used it because of its scalability, flexibility, and reliability. Magento is trusted by Nike, Procter & Gamble, and Cisco for its e-commerce stores.

Limitless customization options are the main reason for Magento’s popularity. With the release of Magento 2, the customer experience is expected to improve significantly (though you’ll need a Magento 2 migration service).

If you have (or plan to have) an enterprise-level e-commerce store, Magento is a great fit. For developing and managing your e-commerce store, you’ll need programmers or a third-party Magento development company. One thing to keep in mind is that while the basic version of Magento is free, the enterprise version will set you back $20,000 or more per year. 

Pros:

  • The first platform for e-commerce
  • For enterprise-level stores, it’s highly scalable.
  • Highly adaptable and dependable
  • Simple integrations
  • Exceptional SEO results
  • Selling with a single click
  • A platform that is open source

Cons:

  • For customization, you’ll need a Magento developer or programmer.
  • Setting up the store necessitates a significant investment.
  • Themes are costly.
  • Customer support for the open-source version is non-existent, and the enterprise version is expensive. 

If you have a store on Magento and not getting the desired results, we recommend switching your platform. Hire a reputable development company and make the process of Magento to Shopify product migration very easy.

Shopify

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Shopify is a well-known, full-featured e-commerce platform. On the back of two significant factors, it has become a leading e-commerce solution. They are as follows:

Simplicity: Setting up and managing an online store is very easy in Shopify. It offers unparalleled simplicity and fluidity. Even a non-technical individual can easily set up a basic store.

Adaptability: Shopify has kept an owl’s eye on ever-changing shopping trends and technologies. Shopify has always been among the first to adapt, whether in-account social media purchases or mobile shopping. In the long run, this could be a huge benefit.

Furthermore, it provides top-notch customer service via phone, email, live chat, and Twitter 24 hours a day, seven days a week.

Now, let’s talk about some of the Shopify-related concerns. When it comes to Shopify, the most serious concern is the coding language it uses, “Liquid.” It’s not very easy, so you’ll need to hire a Shopify plus development company that knows what they’re doing.

The cost of Shopify is the second most significant concern. Although Shopify costs between $26 and $299, it can cost much more if you add themes, plugins, and features.

Pros:

  • The first platform for e-commerce
  • Products, orders, and sales are all unlimited.
  • Simple to use
  • 24/7 online, phone, or email support
  • SSL certificate
  • Seamless app integration
  • Superfast user experience
  • Selling with a single click
  • Allows you to sell on social media
  • Excellent themes

Cons:

  • SEO performance is not up to par.
  • It doesn’t let you customize everything exactly how you want it.
  • There is a limited number of free themes available.
  • When using apps, there is an increase in the subscription fee.
  • Developers are required for customization. 

WooCommerce

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No other e-commerce platform comes close to WooCommerce in terms of popularity. WooCommerce controls more than 29% of the e-commerce market. It is available as a plugin for WordPress, the most widely used CMS on the planet.

If you’re already familiar with the WordPress platform, setting up and using WooCommerce will be a breeze. It’s as simple as adding products and configuring the settings. However, if you aren’t familiar with WordPress, you may find it difficult.

Even though WooCommerce is an open-source platform, you’ll only need a small investment to integrate your store’s shopping cart fully.

However, that isn’t the most severe issue with WooCommerce. The most significant problem with WooCommerce is its scalability. When the number of sellers, products, buyers, and other factors increases, it slows down.

Pros:

  • Integrate seamlessly with your WordPress site
  • Open-source platform
  • Simple to use and personalize
  • Plugins’ accessibility
  • Selling with a single click
  • WordPress provides a significant SEO benefit. 

Cons:

  • WordPress is required for almost no customer support.
  • When scaling up, it slows down.
  • Issues with plugin security
  • This isn’t primarily an e-Commerce platform.

Final Thoughts

Finally, which e-commerce platform should you go with?

People frequently overlook “the right” option in their search for “the best.” What we mean is that “A” platform may offer you the best shopping cart features and benefits in the world, but you must decide whether or not you require those features. Rather than focusing solely on shopping cart platforms, you should consider various factors, including your current and future needs, your budget, the nature of your business, and so on. Then you should look into the different available e-commerce platforms. We hope this information is helpful.

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