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March 28, 2024
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Best Strategy to use Instagram to Drive Traffic to Your Website

Unless we are talking about a popular brand, one thing is clear: Directing people to a website from a social platform like Instagram is difficult, especially if we are talking about doing it through mobile.

But with over a billion active users, Instagram is an excellent opportunity, and leaving it out of our marketing plan would be a huge mistake.

But before continuing we must tell you that a good start for this is to have a solid base of followers and buy cheap Instagram followers it is an excellent alternative as long as we do it in a safe and reliable place. After having an audience of followers, any strategy will be much simpler and more effective.

Now, then we will explain how you can use your Instagram account to redirect your audience to your blog or website.

Add your website link to your bio

If you go to your account and press “Edit profile” you will see a space where you can add the address of your site. Paste your link there and you just have to save. For example, if you are promoting a new product or spreading an article you should make sure to add the link that takes them directly to that section because if you add the home page or any other section you will make the process to get where they are interested. It takes longer and they may be discouraged from following it.

Optimize your website

Although the web version of Instagram has improved a lot, the vast majority of the platform’s users enter through their mobiles, so you must make sure that your site is compatible with smartphones and smart devices.

You can test your site’s mobile compatibility with Google’s Mobile Optimization Test.

Include links in your Instagram stories

Bringing people to a website with Instagram stories is a technique, especially when we are starting with a new account. After exceeding 10,000 followers, you will have the “See more” function available in your stories, making the process much easier.

If you still do not reach this number of followers, you can work with influencers and allied accounts that have this Instagram function available. When doing so, be sure to include calls to action to invite followers to swipe to find out more about what you are offering them.

Increase traffic to your website with Hashtags

The best way to generate traffic to your website is to spark the interest of your followers and this, at least in part, can be achieved using hashtags.

If you keep your followers interested in your content and become influential within your niche, they are much more likely to visit your site. To include hashtags in your strategy, you need to do some research. While this takes time, it will be worth it because it is an effective method that will allow you to connect with more people. For more information, you can visit here and increase website traffic.

Just keep in mind to select relevant hashtags with your content and not add too many. Although Instagram allows 30 hashtags, it is recommended to use between 5 and 10 so that the algorithm does not penalize you for Spam.

Invest in Instagram Advertising

 In addition to your bio and stories (if you have more than 10,000 followers), the only place where your links will work directly will be in promoted posts.

One of the biggest advantages of posting on Instagram is that you don’t need a big budget and that you can choose exactly what type of accounts you want to reach when creating a profile of users who may be interested in your content.

If you create a well-segmented profile, you will not only get interested users to visit your website, but you will also increase both the level of conversions and sales.

When promoting a publication, you can also measure the effectiveness of the ads thanks to the statistics that Instagram offers you, where you will see exactly how many people visited your website since your publication.

Instagram Stores

One of the newest features of Instagram is the ability to add storage features to your account to prevent your followers from having to leave the post to view or purchase the products you are offering.

One of the reasons Canvas stands out as a design tool is the ability to upload your brand material (logos, color palettes, and fonts) to create designs that meet these guidelines. Its premium version costs $ 19.99 per month and allows you to add 5 additional users to your team to have more tools to optimize your social media marketing.

This feature is available only in certain countries, including Spain, and we will have to meet certain conditions in order to use it. These include:

•          Have a business account.

•          We must have the latest version of the Instagram app installed.

•          Your products must be physical items: Clothing, shoes, accessories.

•          You must accept the Instagram conditions and policies for merchants.

•          You must connect your Instagram account to a Facebook catalog. By doing so, you will be able to sell directly from your Facebook account as well, which is a great benefit if you don’t have a website yet.

Finally

It is clear that Instagram is a great opportunity to connect with more people and is an incredibly effective tool for digital marketing, whether we want to spread something or direct people to our website.

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