Products displayed in real-life situations help customers to relate to them, therefore convincing them to buy that product. Hence, the product is perceived by the customer as something that is a part of their life.
Normal product photography is usually done in an indoor studio that is out of the reach of nature’s influence. You pretty much control everything including the lighting, the stage, and the angles. But when you step out of your house to do product photography, you’re at the mercy of mother nature. Sunlight, wind, and shadows are not under your control. Therefore you have to be innovative enough to find perfect shots to make your outdoor product photography a success.
So, here are 5 tips among the bunch which could push your results in outdoor product photography to the next level:
1. Choose a location that compliments your product
Choosing the right location and setting can add more value to your products. For example, a deep green background full of trees and bushes compliments a bottle of organic essential oil. But if you’re selling an umbrella, you have to click the shots of the product in use. Imagine a man holding the umbrella wide open during a downpour while freely crossing the road. A picture such as this can strongly convince a customer to buy the umbrella.
You’ll often come across pictures of a chocolate ice cream with a background of dark-colored smooth chocolate bars or strawberry flavored ice creams with a background of bright red fresh strawberries. This makes the ice creams look even tastier, thus attracting ice cream lovers.
While scrolling through an e-commerce site, you may come across Bluetooth speakers photographed at beach locations that exude a party mood.
So now you get how every product has its own relevant location and outdoor product photography reveals the best sides of it.
2. Choose a location that matches the emotions of the mass
Unlike a photography studio, when you go outdoors, with some drawbacks you have a lot of freedom too. You could shoot anywhere: a park located within a mile from your home, a photo genetic beach, the highway, or a magnificent mountain. You have to pick a location that best suits the product of which you’re clicking pics. Before taking your product for outdoor photography, look at it and think about what you want your shoppers to feel while looking at the picture.
For instance, if you’re selling winter clothes, it is absurd to shoot at a tropical beach where the temperature does not drop below 18°C. To make sense of the winter garment, you need to feature a background that depicts low temperature. A mountain or a snowy background works best because the weather is cold and your model doesn’t shiver while wearing the garment. In this way, you help your customers to gain faith in the product which may lead to its purchase. So, it is important to have a clear concept of what you want your buyers to feel.
3. Working with the weather
Tomorrow the weather in your region could be sunny, cloudy, windy, or rainy. But you obviously have your client’s deadline to meet. You don’t have the weather under your control, so you have to learn to work with the weather. And not all products need the same kind of weather conditions.
As mentioned above in this article, the glass bottles of essential oils reflect the rays of the sun which can create a glare. If you’re not looking for glares in the picture, a shady environment may work well. While soaps and shampoos might look good in the background of a river, the umbrella needs a rainy day.
4. Your model must also deliver the emotions you need
The emotions your final image reflects will depend a lot on your model’s expressions and body language. Therefore if you have included a model in your outdoor product photography sessions, they should also express accurate emotion and body language for the particular product.
A relaxed expression is acceptable or perfume bottles or headphones. But while capturing images of athletic wear, you need to emanate intensity, determination, and confidence from your model. Most athletic wear pictures have models covered in sweat while they are working out.